Meet me, babytrendwatcher Carola Siksma-Ruiters

Next to writing about trends I help companies with product launches in the babymarket, getting new customers, distributors and latest market insights. I am an expert in the babymarket, know the business inside and out, and am familiar with all brands, products, retailers, distributors and wholesalers. I give companies tailored advice, so that they can flourish in the babybusiness! I am happy to help you, so get in touch with me!

  • babytextile sustainability

Baby and children’s textiles: sustainability becomes standard

15 September, 2022|

Sustainable and circular textiles are becoming the standard, and fast fashion is 'out'. There will be a lot of changes for the Textile product group next year. As a result of the EU Green Deal, textile producers will be responsible for the collection, recycling and waste disposal and therefore have to pay a waste disposal fee. New directive: Extended Producers Responsibility for Textiles In this article, we not only look at material choice and designs but also at the [...]

  • baby carrying

Carrying baby’s: the latest trends and developments

20 June, 2022|

What are popular baby carriers today? Are all baby carriers now ergonomic? What are the latest developments? We ask one of the most specialized babywearing specialists, Wendy Haisma. Talking to an expert in carrying baby's Wendy is co-owner and trainer of 'Zorgdragen Opleidingen.' Since 2015, they have been offering courses on carrying a baby to healthcare professionals working with young children, such as paediatric physiotherapists and nurses. They also offer courses to people who want to become babywearing consultants [...]

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For more than 20 years, BabyWereld is the knowledge center for professionals in the babymarket. Through our media (trademagazine, website, newsletters and social media) we reach retailers, manufacturers and all other professionals in the baby industry.

Baby Innovation Award
The Baby Innovation Award is the biggest yearly award show in the baby industry. With participation of your innovative product you are assured of a lot of media exposure. The award show is organized by BabyWereld in association with the Negenmaandenbeurs in Amsterdam.