Meet me, babytrendwatcher Carola Siksma-Ruiters

Next to writing about trends I help companies with product launches in the babymarket, getting new customers, distributors and latest market insights. I am an expert in the babymarket, know the business inside and out, and am familiar with all brands, products, retailers, distributors and wholesalers. I give companies tailored advice, so that they can flourish in the babybusiness! I am happy to help you, so get in touch with me!

  • stroller market

The stroller and buggy market: opportunities and threats

11 October, 2021|

Parents are becoming increasingly mobile, and so the demand for strollers is growing worldwide. But because young parents with children like to travel light and without hassle, their wishes regarding the transport of children have changed. In this article, we take a closer look at the international market and latest trends. We also consulted our own stroller market about popular models, what has changed in terms of buying behaviour and ordering procedure since the pandemic, current supply and the [...]

  • new insights bottle feeding

New insights about bottle feeding

15 June, 2021|

Breastfeeding has rightly received a lot of attention in recent years, yet a proportion of women prefer to bottle-feed. Anyway, breastfeeding mothers switch to bottle feeding at some point. What is the status of information on bottle feeding, is it still up to date or could it be improved? e-book about bottle feeding In reply to this theme, we met Esther van Bloemen-Bartels, who is a baby consultant under the name baby nurse with KIWA quality mark (quality mark [...]

BabyWereld
For more than 20 years, BabyWereld is the knowledge center for professionals in the babymarket. Through our media (trademagazine, website, newsletters and social media) we reach retailers, manufacturers and all other professionals in the baby industry.

Baby Innovation Award
The Baby Innovation Award is the biggest yearly award show in the baby industry. With participation of your innovative product you are assured of a lot of media exposure. The award show is organized by BabyWereld in association with the Negenmaandenbeurs in Amsterdam.