• millennial mum influencers

How to reach the millennial mum? Part 2

28 October, 2019|

How do you go about it if you want to work as a brand with a mum influencer (or mumfluencer)? You can, of course, collaborate with a few big names that have 50,000 to 100,000 followers, but there is a lot to be said for working with nano or micro influencers! A collaboration with influential mum influencer can, due to the large number of followers they have, provide you with immediate and fast brand awareness. But there are a [...]

  • how to reach millennial mum

How to reach the millennial mum? Part 1

20 October, 2019|

How to reach the millennial mum? And in which stroller does she prefer to transport her children? Millennials no longer feel attracted to traditional marketing and advertising. But what is the cause of this? What are they guided by in their buying behaviour and what do they consider important when they make one of the most important purchases, a stroller for example! The Netherlands has more than 3 million millennials. They have a clear position in [...]

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