Sustainable and circular textiles are becoming the standard, and fast fashion is 'out'. There will be a lot of changes for the Textile product group next year. As a result of the EU Green Deal, textile producers will be responsible for the collection, recycling and waste disposal and therefore have to pay a waste [...]
What are popular baby carriers today? Are all baby carriers now ergonomic? What are the latest developments? We ask one of the most specialized babywearing specialists, Wendy Haisma. Talking to an expert in carrying baby's Wendy is co-owner and trainer of 'Zorgdragen Opleidingen.' Since 2015, they have been offering courses on carrying a baby [...]
The term sustainability is now well established among consumers and businesses alike. It is different when we talk about a circular economy in the babymarket. What is circularity, why should you think about it as a company, and why can you only achieve circularity by cooperating with other parties? Circular economy is one step [...]
Bathing a baby is really a quality moment between parent and child. It takes preparation and caution, but afterwards, there is one-to-one interaction, and it should not be underestimated in the daily ritual. As we are all spending more time at home, we are seeing an increase in sales of bath and toilet training [...]
Despite all the information available and good education, recent research shows that parents in The Netherlands do not always follow the advice on safe sleeping. How come? According to professionals, there are also worrying developments about the use of sleep products. A baby sleeps most of the day. A comfortable and safe place to [...]
Parents are becoming increasingly mobile, and so the demand for strollers is growing worldwide. But because young parents with children like to travel light and without hassle, their wishes regarding the transport of children have changed. In this article, we take a closer look at the international market and latest trends. We also consulted [...]
Breastfeeding has rightly received a lot of attention in recent years, yet a proportion of women prefer to bottle-feed. Anyway, breastfeeding mothers switch to bottle feeding at some point. What is the status of information on bottle feeding, is it still up to date or could it be improved? e-book about bottle feeding In [...]
A lot of time is spent by parents and children in a nursery or children's room. It is a place to change baby's nappies, a safe play area and children spend many hours sleeping there. So it's worth paying attention to. Parents can make their children's room personal and special by using beautiful furniture, [...]
Do babies move enough? What is the current situation and what could be done better at home and in childcare? In adults, the importance of exercise is clear: it ensures good health and has a positive influence on, for example, blood pressure and heart condition. In short: exercise is good for your health. In [...]
Buggies are ideal for short distances. They are small, light, have small swivel casters and are compact foldable. Besides functional models there are nowadays buggies on the market which, given their many extras, have evolved into mini strollers! As soon as children can sit up a bit and don't want to miss out on [...]
Disposable diapers are easy to buy and parents do not need to wash and dry anything. They offer a solution when children are raised by more than one person. But they are also enormously polluting and cause children to become toilet trained later on. Reasons enough to look at alternatives. Disposable diapers absorb better [...]
What will the future bring us when it comes to mobility and caring for babies and children? I'm a fan of 'science fiction', so don't be surprised if we move in a completely different way than we do now. Tests are already being done with sending packages via drones and there are cars that [...]
Looking at the clothing label to see if its origin is stated, doing the shopping with as little packaging as possible, looking for alternatives for energy, using washable diapers. More and more consumers are concerned with sustainability and buying green products. Is the trade responding sufficiently to this? Sustainability: more than sustainable materials Sustainability [...]
We know the horror stories and yet it happens every year: children who do not die from an accident but from overheating because they have been left in the car. How can we stop these fatalities? Italy is the first country to take preventive measures. Why is leaving a child in the car so [...]
How do you go about it if you want to work as a brand with a mum influencer (or mumfluencer)? You can, of course, collaborate with a few big names that have 50,000 to 100,000 followers, but there is a lot to be said for working with nano or micro influencers! A collaboration with [...]
How to reach the millennial mum? And in which stroller does she prefer to transport her children? Millennials no longer feel attracted to traditional marketing and advertising. But what is the cause of this? What are they guided by in their buying behaviour and what do they consider important when they [...]
Parents often spend lots of time and money on their own living environment. However, a baby or child’s room might deserve even more attention, since the spent amount of time in it is so big. Of course, it has to become a room in which a child feels good and is able to grow, [...]
What does the future bring us on the subject of feeding babies and children? The developments are coming fast, so let’s shine a light on products that are marketable or in their concept phase. One thing is for sure: nothing can replace the breastfeeding mother, but more and more products that approach this way of [...]