-Tag: millennial mum
28 10, 2019

How to reach the millennial mum? Part 2

By |2019-10-20T16:47:56+01:0028 October, 2019|Categories: Uncategorized|Tags: , |

How do you go about it if you want to work as a brand with a mum influencer (or mumfluencer)? You can, of course, collaborate with a few big names that have 50,000 to 100,000 followers, but there is a lot to be said for working with nano or micro influencers! A collaboration with [...]

20 10, 2019

How to reach the millennial mum? Part 1

By |2019-10-21T17:30:44+01:0020 October, 2019|Categories: Uncategorized|Tags: |

How to reach the millennial mum? And in which stroller does she prefer to transport her children? Millennials no longer feel attracted to traditional marketing and advertising. But what is the cause of this? What are they guided by in their buying behaviour and what do they consider important when they [...]